DHL and Mykke Hofmann – the socioecological fashion label based in Munich – have joined forces to launch a new fashion capsule entitled, Forever Pieces.
The collection was created from a design competition announced via social media last Autumn, that saw a total of 848 fashion enthusiasts from 80 countries apply and submit over 2,375 designs. Of the submissions, six designs were selected to create the capsule which includes a trench coat, a blouse, a pair of trousers, a dress and a co-ord set.
The main winner of the competition is not only awarded with a cash prize, but also the opportunity to bring to their garment to life as part of the a Forever Piece collection.
“The feedback from the competition exceeded all our expectations in terms of both quantity and quality.” Jelena Hofmann, founder and CEO of Mykke Hofmann explains in a press release. “The response shows how deeply the concept of sustainability is anchored in the up-and-coming fashion community.”
With winner Marta Soloducha adding: “It is important to design fashion in an environmentally friendly way, and this competition offered me a way to do that.”
The fashion student from Warsaw designed a trench coat whose versatility makes it a Forever Piece. The garment can be worn not only as a coat, but also as a blazer or skirt separately when detached. Other winners include Micaela Clubourg, an up-and-coming designer from Argentina, Gaia Stollo from Italy, Yolanda Patricia Cabarcas, a native of Columbia and Camilla Pane from Italy.
The Forever Pieces are designed to be timeless pieces that go beyond “trends and accompany their wearers for a long time.” When customers purchase the product, they receive a warranty certificate in the form of a climate neutral NFT to extend the wearability of the clothing. The NFT is stored in a digital wallet on the blockchain, which means the warranty certificate cannot get lost or be inadvertently deleted.
All proceeds from the sale of the collection will go to SOS Children’s Villages, the world’s largest nonprofit organisation focused on supporting children without parental care and families at risk.
