Moncler has created a cinematic expedition of the senses with the release of its first fragrance campaign. Filmed in the Tierra del Fuego area of Argentina and starring actor Karl Glusman alongside model Mao Xiaoxing, the campaign transports viewers to an otherworldly landscape where the power of scent takes centre stage.
The short film sees a group of explorers cross snowy mountains and through caves of ice, following a snowy eagle on their quest for the Moncler fragrance bottle.
The film culminates with a view of the entire landscape from a mountaintop, as the group finally catches up to the eagle and discovers the secret fragrance. Frozen in a column of ice, the Moncler flask-inspired bottle appears as a glittering jewel in the harsh yet beautiful setting.
The combination of cutting-edge CGI with stunning visuals from one of the earth’s most dramatic landscapes makes for an immersive experience that is at once both fantastical and grounded in reality. The campaign explores the human curiosity about the unknown and the power of scent to transport us to new places, both real and imaginary.
At the heart of the campaign is Moncler’s debut fragrance collection, which was created by world-renowned perfumers Nisrine Grillié, Quentin Bisch, Antoine Maisondieu and Christophe Raynaud.
Moncler Pour Femme is a floral and musky woody fragrance inspired by freshly fallen snow and mountain woods. Bright floral notes warm into amber, cedarwood, and sandalwood with a lingering note of feminine vanillin.
Moncler Pour Homme is a woody aromatic fragrance inspired by crisp mountain air and Alpine forests. Top notes of alpine green and clary sage give way to heart notes of cedarwood, with a base of smoky vetiver.
Moncler Pour Homme and Moncler Pour Femme are available now, priced at £76 for 60ml, £113 for 100ml, and £170 for 150ml.
