Kate Moss for Rag & Bone Autumn/Winter 2012 [PHOTOS]

Kate Moss has just added another name to her list of conquered brands, becoming the face of American label Rag & Bone for Autumn/Winter 2012.

This is a debut for the label, who selected Moss to star in their first ever print campaign, shot by photographer Craig McDean on the streets of London. So why not NY? “Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage,” said Rag & Bone designer David Neville, who is from the UK, but moved with fellow designer Marcus Wainwright to New York to work on the label.

The label exhibited their love for Britain even more this week when they opened the doors to their first ever European store, located on London’s upmarket Sloane Street.

View Kate’s London campaign below.

 Images: Rag & Bone