Gucci have announced details of a new upcoming seven-part film series to promote their latest collection, Ouverture of Something that Never Ended.
Co-directed by Gucci creative director Alessandro Michele and cult filmmaker Van Sant, and shot on location in Rome, the series will capture Italian actress Silvia Calderoni ‘in a surreal daily routine in the city, encountering a series of international talents and Friends of the House’.
Stars confirmed to appear include Harry Styles, Billie Eilish, Paul B. Preciado, Achille Bonito Oliva, Darius Khonsary, Lu Han, Jeremy O. Harris, Ariana Papademetropoulos, Arlo Parks, Sasha Waltz and Florence Welch.
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Announcing the project, Gucci say: “The presentation of the new collection is a joyful and irregular new tale, no longer constrained by the old notion of seasonality, closer to (Michele’s) expressive call and told by blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.”
