Television and radio presenter Maya Jama has this week launched her very own beauty skincare brand, MIJ – a super cute collection of bio-cellulose face masks and hydrogel eye patches, inspired by the stars fast paced lifestyle and childhood fascination with hydrating face coverings.
“Your skin having a lovely time.”
Having worked diligently behind the scenes for the past two years, MIJ sees Maya Jama in her element, producing a specially curated minimalist line, high in both style and substance, that puts its customer and the environment first; with Jama taking a hands on approach to source the highest quality ingredients possible to create vegan friendly and cruelty free treatments that leave skin feeling hydrated, and looking super-fresh.
As an inclusive brand built on sustainability, Maya is passionate to create a products and packaging that are both recyclable and biodegradable, without compromising on price points, with outer cardboard packaging constructed from FSC card and masks made from biocellulose, a biodegradable natural fibre made from coconut.
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“MIJ Masks are for every face and any moment.” Maya says of the brand. “Whether I’m heading to a shoot, slouching on a plane or prepping for a night with my huns, you’ll find me treating my skin to some well-deserved TLC.”
“I live for a high-quality, high-performance face mask, so it’s amazing to be able to produce a range that has style and substance, for everyone out there. This is your skin having a lovely time.”
MIJ Face Mask
Rich in essential amino acids, and a thousand times thinner than a human hair, bio-cellulose is a carbon-positive fibre that’s produced from the natural enzymatic fermentation of coconut water, with its small but mighty size covering the skin’s tiniest lines and wrinkles for the ultimate in performance and absorption.
Unlike more traditional, non-woven masks of the past, the MIJ bio-cellulose face mask holds up to 100 times its dry weight – meaning serum, more moisture and more radiance, thanks to a specially created new formula that boasts hydrating glycerin, hyaluronic acid, reviving grape extract and argidone, an active cell regenerant.
MIJ Eye Patch
For those days when you’ve not quite managed the required full eight hours of sleep, the non-slip MIJ eye patches are the practical way to target puffiness, with their innovative, hydrogel design instantly cooling, nourishing the delicate under-eye area. Drenched in an intensive blend of hydrating glycerin, hyaluronic acid, protective panthenol and allantoin, a soothing, natural anti-inflammatory that will calm even sensitive skin. Perfect on-the-go or on the sofa.
