Mulberry launches the Made to Last Manifesto

The Made to Last Manifesto lays out Mulberry’s commitment to a regenerative and circular business model, which will encompass the entire supply chain, from field to wardrobe, by 2030.

To achieve this commitment the Made to Last Manifesto focuses on six key actions for change:

• Pioneer a hyper-local, hyper-transparent ‘farm to finished product’ supply chain model
• Develop the world’s lowest carbon leather sourced from a network of environmentally conscious farms
• Achieve net zero carbon emissions by 2035
• Continue to extend the life of Mulberry products through repair and restoration
• Buy back, resell or repurpose any Mulberry bag
• Extend commitment to being a real Living Wage employer by working with a network of suppliers to achieve the same

Ethical fashion is nothing new for Mulberry – the brand’s Somerset factories still produce half of its products and are carbon neutral, with staff paid a real Living Wage. With a focus on repair and recycling, the Repairs Team at The Rookery, one of Mulberry’s Somerset factories, breathes new life into more than 10,000 bags every year, with leather and hardware archives going back over 35 years.

With the Made to Last Campaign, Mulberry is going further.

The brand plans to release its first locally made ‘farm to finished product’ bags using the world’s lowest carbon leather later this year and is innovating with new solutions, from integrating recycled nylon and regenerative organic cotton into its products, to continuously assessing and reducing the environmental impact of its packaging and physical store network.

To continue on its road of sustainability, the Mulberry Exchange (launched in 2020 in-store) is now going digital on the Mulberry’s website. The brand is taking responsibility for authenticating and restoring its classics bags before matching them to new owners. There is also a new partnership with Vestiaire Collective, making resale a core pillar of Mulberry’s circularity strategy.