American fashion influencer and entrepreneur Olivia Palermo has announced plans to launch her own eponymous beauty brand.
Partnering with the Parisian based Marie Claire Beauty Group, the specially “curated beauty wardrobe” will launch direct-to-consumer and initially include 4 products – an illuminating serum, a mattifying mist, a matte lipstick (in three shades) and two eyeshadow palettes.
All pieces from the range are cruelty-free and are formulated without parabens, sulphates, phthalates, mineral oil or talc, ensuring compliance with all beauty standards set out by the EU.
Palermo took to social media to share the exciting news with fans, writing: “I’m so ecstatic to finally share with you all what I’ve been working towards not just for the past 2.5 years it’s taken to build but for the majority of my career. Olivia Palermo Beauty has been a real labour of love and true passion project that I can’t wait to share more about in the coming weeks.”
“I’ve even started a destination dedicated to all things Olivia Palermo Beauty over @oliviapalermobeauty so be sure to follow our journey there as well for exclusive content and early access to all things beautiful and fabulous! In the meantime, more on why I built a beauty brand at the link in bio. Olivia Palermo Beauty – coming May 6th only on OliviaPalermo.com!”
Olivia Palermo Beauty will officially launch May 6th, 2021.
