Naomi Campbell has been unveiled as the first ever global face of British makeup artist Dame Pat McGrath’s eponymous beauty brand, Pat McGrath Labs.
Aptly named ‘Divine Skin Rose 001’, McGrath’s inaugural skincare product is made up of antioxidant-rich rose water created with Rose Biotic, a proprietary ingredient that “harnesses the power of the Damascena rose”, combined with HydraSphere 18, an emulsion enriched with botanically-derived oils and ceramides, which both together work to “calm, rebalance and fortify the skin barrier while deeply hydrating”.
Campbell announced the collaboration on Instagram, sharing campaign imagery along with the caption: “I am so proud to be the Global Face for @patmcgrathreal… Whether I’m at work or just out and about I’m always asked, how do I keep my skin looking so healthy and refreshed? A little over a year ago, Pat gave me #DivineSkin #Rose001 #TheEssence – direct from her Korean Lab. I incorporated it seamlessly into my daily skincare routine. I don’t go a day without it. The glow, the luminosity, the hydration – it’s unparalleled!”
Whilst Dame Pat McGrath said in her own statement: “For the first-ever foray into skin care by Pat McGrath Labs, I wanted to create something for all skin types that’s the effortless first step to awakening our complexion’s natural moisture memory, revealing the skin we are born with, reawakened… it’s my dream come true.”
