Nigo, the founder of A Bathing Ape, has been named as the new artistic director of French luxury fashion house, Kenzo.
Serving as the first Japanese designer to helm the brand since its founder, Kenzo Takada, who showed his debut collection in Paris in the spring of 1970, Nigo started his independent clothing label in Tokyo in 1993 which went on to change the landscape of global street culture. Working simultaneously in the worlds of fashion and music, with acute sensitivity to detail and through frequent collaboration with some of the best known companies and creative individuals in the world, he has innovated new ways for fashion to relate to its audience that have since become industry standards. In 2020, he produced a magnificent capsule with Virgil Abloh for Louis Vuitton.
Nigo’s appointment is effective as of Monday, September 20th 2021.
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The DJ, music producer and fashion designer shared the news on Instagram, posting “In 1993, the year that KENZO joined the LVMH Group, I started my career in fashion… Inheriting the spirit of Kenzo san’s craftsmanship to create a new KENZO is the greatest challenge of my 30-year career, but, together with the team, I intend to devote myself to it.”
Whilst LVMH fashion group chairman and CEO Sidney Toledano said in a statement: “The arrival of an extremely talented Japanese designer will allow us to write a new page in the history of the house that Takada Kenzo founded. I am convinced that the creativity and innovation of Nigo as well as his attachment to the history of the house will fully express all the potential of Kenzo.”
