American rapper Young Thug and GRAMMY nominated singer-songwriter Kehlani have been unveiled as the faces of Canadian outerwear brand Moose Knuckles’ new FW20 Campaign, Bring The Heat.
Photographed by Sandy Kim, the musical duo model pieces from the new collection, taking centre stage in a series of shots and looks meticulously crafted by Creative Director Kyle Luu.
The Bring The Heat campaign hopes to inspire us into taking “action”, urging MK brand collaborators and creatives to metaphorically “turn up the heat” with the striking outerwear clothing line, “aiming to bridge the gap between product and emotion.”
The newly launched Power Puff Collection – a line of contemporary reinterpretations of the puffer silhouette, complete with premium goose down and a host of other functional elements – features styles guaranteed to keep you warm and dry.
With resplendent colours melting together to form a “thermographic map-like filter” that will dress the campaign’s key visuals, Moose Knuckles plans to pass the proverbial mic to whoever has a story to tell, encouraging the return to action the world needs, despite all obstacles, cold or otherwise.
“We’re inspired by the fearless community of creators who’ve kept pursuing their passions, despite the many barriers that stand in their way.” Dominique Lagleva, Moose Knuckles’ Global Marketing Director says of the new collection.
MK Creative Director Brody Baker adds: “It’s exciting to work with so many amazing creatives. Watching their various styles and approaches mesh together and form something greater than the sum of its parts is what this is all about – true collaboration on all fronts.”
The ‘Bring The Heat FW20 Collection’ is available to shop now at mooseknucklescanada.com, Moose Knuckles Stores, select pop-up locations, and luxury retailers worldwide.
