Little Mix star Jade Thirlwall has joined forces with Beauty Bay, to launch a new eyeshadow palette inspired the singer’s passion for ‘astrology and spirituality’.
Made up of an impressive 42 shades, the limited-edition palette is full of high-quality, long lasting, blendable pigmented powders, and features both matte and shimmer shadows, from an easy-to-wear bronze to a fiery copper.
Stand-out names of shades in the collection include Angel of the North (a burgundy matte), Confetti (a silver shimmer), Day Dreamer (a lilac matte), Northern star (a royal blue matte), Starry Eyed (a light brown shimmer) and Good Vibes Only (a dusty beige matte).
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Sharing the campaign’s accompanying video on Instagram, Jade wrote to fans: “I’m over the moon to have created this palette with BEAUTY BAY. I’ve always been a huge fan of the brand and their eyeshadow formula from when I’ve worked with make up artists over the years. I knew that together we could create my dream palette, something which my fans can use to create out of this world of lewks!”
“All 42 shades have been lovingly created to represent my passion for crystals, spirituality, astrology and believing that the universe has a gorgey path for all of us. From coming up with the shades and giving them the perfect names, creating this cosmic palette has been such a magical experience.”
In a separate statement, CEO of BEAUTY BAY David Gabbie says: “Like us, Jade is beauty obsessed and loves to push boundaries and create the unexpected with everything she does. A global popstar with her pulse on emerging trends, we were drawn to working with Jade because she is an incredibly talented artist with a huge interest in beauty but also because she is an icon for self acceptance and self-love.”
“Jade is an authentic fan of BEAUTY BAY, which was important to us. We hope that the creativity that Jade has poured into the palette will inspire our community and Little Mix fans to create their own unique looks which are out of this world”
