French fashion and lifestyle brand IKKS Paris is to open two new stores in London.
Hoping to bring a sense of “free spirit and Parisian attitude” to London, the UK Flagship will open at 3 Carnaby Street on Saturday 21st May 2022 with a full collection of womenswear, menswear, and kidswear. This will be the first permanent UK flagship for the brand. A second store will open at 109 Kings Road in June, and will carry the womenswear and junior lines.
The new stores have been designed to ensure customers have a premium experience, including a lounge area and complimentary coffee for customers as well as regular in-store brand activations.
As well as housing the brands SS22 collections, the stores will also hold UK exclusives, and showcase the ‘Free The Sea’ collection – a sustainable range made using SEAQUAL YARN produced by the SEAQUAL INITIATIVE, which uses recycled plastic waste from the sea with proceeds going to The SeaCleaners NGO. The capsule collection runs across women’s, men’s and kids and includes iconic French ‘Ma breton stripe pieces.
Commenting on the new store openings, IKKS Paris CEO Ludovic Manzon says: “Carnaby Street is a perfect location to launch our first standalone store in London, as it’s not only an iconic shopping destination, it’s also where we know our target customers are shopping. This will allow us to showcase our full brand collections and to create an exciting space for our customers to immerse themselves into IKKS Paris. We are pleased with the response to our recent new standalone store openings in China and Madrid. This gave us the confidence to expand to additional markets in which we were seeing existing demand for IKKS Paris.”
With Retail Director at London landlord Shaftesbury Samantha Bain-Mollison adding: “The brand will sit perfectly within the existing retail portfolio of exciting fashion concepts on Carnaby Street that offer customers a point of difference and a premium shopping experience.”
