In celebration of its 50th anniversary, Indie British beauty brand Ciaté London has unveiled a new collaboration with Smiley.
Aiming to harness the power of “creativity, colour, trends, and unexpected beauty” whilst also spreading Smiley’s message of positivity, the collaboration serves as the second time the two brands have joined forces following the success of their 2020 partnership.
The five-piece beauty collection features playful designs including the Smiley Glow-To Illuminating Blush Quad featuring four Ciaté London’s matte blush with ultra-fine powder highlighter shades, from peachy-pink to deep bronze, embossed with Smiley icons.
About the new collab, Founder and Chief Executive at Ciaté London Charlotte Knight says in a statement: “We’re so thrilled to be revisiting one of our most loved and unique Ciaté collaborations. I fell in love with Smiley’s iconic, bright imagery and their familiar and simple message of ‘Take Time To Smile’.”
“Ciaté London and Smiley are innovative industry disruptors, and we both ultimately believe positivity is power and individuality is beautiful. It’s been a pleasure to create such a beautiful, bright collection with a pop culture icon.”
The Ciaté London and Smiley collection is available to purchase online now at ciatelondon.com.
