Mulberry have this week launched Lily Zero, its first ever carbon natural bag collection, inspired by the brands “iconic past and exciting future”.
With a name inspired by Mulberry’s commitment to becoming Net Zero by 2035, Lily Zero comprises twelve styles from the iconic Lily family, which are fully carbon neutral from field to shop floor.
Created by skilled craftspeople in Mulberry’s carbon neutral Somerset factories, and crafted in carbon neutral leather from a tannery in Germany (which measures, reduces and offsets its carbon emissions), the range is available in a selection of classic and seasonal colours, from timeless Black and Oak to bright Mulberry Pink.
“I’m very proud to launch Lily Zero, Mulberry’s first carbon neutral range, which represents another step on our sustainability journey, towards increased transparency and our goal of Net Zero by 2035.” Mulberry CEO Thierry Andretta says in a press release. “The Lily Zero demonstrates what we can achieve together through working closely with our long-term partners. This reinforces Mulberry’s commitment to a sustainable future, outlined in our ambitious Made to Last manifesto published last year during our fiftieth anniversary.”
Originally launched back in 2010, the Lily collection has gone on to become one of the British brands most recognisable and loved silhouettes. The soft and supple day-to- evening chain bag comes in a variety of sizes and styles including both original and Top Handle, all featuring the brand’s unique Postman’s Lock hardware.
Lily Zero is available globally in stores and on Mulberry.com now, prices start at £950.
