As the brand continues to celebrate its 50th anniversary, Mulberry has unveiled an an exciting new design collaboration with a long-time friend of the house and the woman who inspired one of its most iconic bags: Alexa Chung.
Launching globally on today (July 12th), Mulberry x Alexa Chung serves as the latest chapter in Mulberry Editions – a series of limited-edition capsules in which leading creatives have been invited to put their own spin on the house’s design DNA.
Inspired by ‘70s style icons, like Charlotte Rampling and Lauren Hutton, along with key components of Chung’s personal style, the capsule stars two styles – a roomy shoulder bag, the Big Guy, and a compact clutch, the Little Guy.
In a nod to their shared history, Alexa also takes inspiration from the iconic 2010 Alexa – one of the most covetable bags of a generation, that went on to win over new fans around the globe when it was relaunched in 2020. In recognition of its cult status, an original Alexa bag – from Chung’s private collection – is featured in the V&A’s current exhibition Bags: Inside Out, sponsored by Mulberry, which runs until 16th January 2022.
https://www.facebook.com/Mulberry/videos/181283617302677/
Commenting on the launch, Alexa Chung said: “Mulberry has always been a brand that’s very close to my heart. The Alexa represents a moment in my life that I’m extraordinarily proud of and feel really lucky to have experienced. It’s nostalgic and sentimental and sweet and joyful.”
“This time, I wanted to create something that straddled what the bag means to me personally, but could become that for someone else’s wardrobe. I wanted to make sure that it would endure, become a future classic. I welcome this extension of a relationship that’s been unfolding over decades. We do all like an origin story and something authentic, and I suppose it doesn’t get more authentic than this. In my mind it’s been quite a romantic journey”.
Mulberry CEO, Thierry Andretta added: “Alexa has been an important part of Mulberry’s history, and it’s an honour to welcome her to the house for this highly personal design collaboration during our 50th anniversary.”
“Since Alexa first caught our eye with her unexpected, confident approach to style, she has also shown herself to be an equally exciting and talented designer who shares our appreciation for bold British design. This creative partnership is a natural evolution of our relationship. I am delighted to see her unique interpretation of the house codes in this capsule, which is a wonderful extension of the original Alexa family”.
