American model and recording artist Willow Smith has been named the face of Mugler’s latest feminine fragrance Alien Goddess.
Having initially debuted in 2005, the latest iteration of Mugler’s iconic Alien fragrance serves to redefine the idea and concept of femininity, with its alluring combination of bergamot, jasmine, vanilla, and cashmere aligning perfectly with Smith’s “powerful influence and unique energy”.
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Commenting on the new campaign the Lately I Feel Everything hitmaker said: “I am extremely proud to be the face of the new Mugler fragrance. To me, Alien Goddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, this new dazzling creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It’s a powerful message of kindness, hope and joy’.
“What has impressed us with Willow Smith is her openness, determination, confidence, and her desire to move the world.” Sandrine Groslier, Global Brand President of Mugler Fashion and Fragrance added. “She is definitely a role model for the young generation and the perfect embodiment of what is Mugler today.”
