High street giant H&M has launched a bold new pop art-inspired menswear collection featuring prints by iconic American artist Keith Haring.
Made up of essential wardrobe staples and accessories, including men’s hoodies, T-shirts, an oversized denim jacket, shorts, a reversible bucket hat, shoulder bag and trainers, as well as underwear and socks, items in the collection are emblazoned with some of Haring’s most recognisable, eye-catching cartoonish illustrations.
To celebrate the launch of the collection, H&M has teamed up with fashion photographer Theo Wenner to produce an editorial campaign that aims to highlight the intricacies of the collaboration. Shot on location at the famous ‘Crack is Wack’ mural in East Harlem, a landmark along New York’s FDR Drive, the campaign star two upcoming New York-based artists who both model key pieces in the range.
