London-based luxury shoe brand Jimmy Choo are celebrating their 15th birthday by re-issuing a range of iconic shoes and a coffee table book, with proceeds from sales going to charity.
Amongst the range of 15 shoes from the Choo archives are ‘the Feather’, a pair which Carrie famously lost in the early episodes of Sex and the City, and ‘Fleur’, a pair of striped heels embellished with a large flower which Jimmy Choo co-founder Tamara Mellon wore when she received her OBE from the Queen. Mellon told WWD: “These are shoes that have a personal story for me, or resonate with the customer.”
Ten percent of proceeds from the ‘Icons’ shoes will go to the Jimmy Choo Foundation, a charity which tackles women’s issues such as sexism, domestic violence and the sex slave trade.
A coffee table book of Jimmy Choo’s history will accompany the classic shoes, as well as a mainly photographic book called ‘Jimmy Choo XV’ that tells the company’s history through 15 iconic shoes. 100 percent of the proceeds from the book will go to the Jimmy Choo Foundation.
The Icons collection and Jimmy Choo history books are set to hit stores in November.
