Colombian singer/songwriter Maluma has joined forces with Balmain to launch a brand new ready-to-wear clothing collection.
In what was initially only ever intended to be a custom, tour wardrobe co-designed between the Hawái singer and Balmain’s Creative Director, Olivier Rousteing, Balmain and Maluma now present a limited edition capsule collection inspired by music, “Miami Vice” and the French fashion house’s Parisian heritage.
Serving as Balmain’s second-ever celebrity collaboration, the range features a bold and bright mix of printed T-shirts, a track jacket, sneakers, and a black-and-white striped shirt and short set.
“It’s been one of my goals to work with a respected fashion house on a collection.” Maluma says of his collaboration with luxury fashion brand. “But this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho.”
“At the same time that Maluma and I were working on these designs, the speakers inside the Balmain atelier were blasting out a continual loop that both inspired and reflected our work.” Rousteing adds. “We ended up riffing on the sherbet tones, sexy styling and ’80s silhouette of Crockett and Tubbs for Maluma’s amazing performance of ‘Hawái’. And, after the success of that VMA appearance, we knew we had to push our partnership further.”
