Global sports company PUMA expands its Mirage franchise with the introduction of the its hot new Mirage Sport trainer.
Serving as the successor in a long lineage of Mirage shoes, the first of which launched back in the 1970s, the Mirage Sport takes its style cue from PUMA’s extensive, rich archive intermixed with contemporary design elements, to create a fresh new shoe inspired by the energetic, often trippy world of DJ culture.
The German brands design team worked hard to bring PUMA’s FUTRO design language forward, playing with archive references and mashing them with futuristic details. The colour palette is muted, almost washed-out to keep the attention on the richness of the materials and the construction of the shoe.
“For the initial drop we wanted to expose the manufacturing process and the imperfections that come in the early sampling process of a sneaker.” Danny Taylor, PUMA’s Design Lead for Sport-style Footwear says. “This can be seen through exposing the foam under the collar, exaggerating the loose edges of the materials and various elements that are intentionally disconnected from the upper to emphasise the overall layering.”
