Celebrity hairstylist and entrepreneur Jen Atkin has joined forces with American beauty brand e.l.f. Cosmetics, to launch a new limited edition makeup collection.
Featuring an array of everyday beauty essentials that combine “Jen’s keep-it-real, go-getter attitude with e.l.f.’s commitment to creating high quality products that are accessible for every eye, lip and face”, the E.l.f xx Jen Atkin Collection boosts a lip line and lipstick duo, a hair and brow pomade, a face palette, eyeliner, a face mist and a brow / eyeliner kit.
Through the partnership, people are invited to ‘snap a power pose’ and share it on social media with the hashtag #elfmade, and for every post between now and April 30th, e.l.f. and Atkin will donate $1 to Girls Inc, a non-profit which provides mentorship opportunities to girls from disadvantaged communities.
Jen Atkin, founder of Ouai Haircare and Mane Addicts, says of the collab: “Feeling powerful in your skin gives you the power to do more. When you feel good, you have that “xxtra” boost to succeed. I am obsessed with creating quality beauty products that are accessible to everyone, and no one has mastered that better than e.l.f. Cosmetics“.
“Jen uses her platforms and influence to champion success for others.” Kory Marchisotto, Chief Marketing Officer at e.l.f Cosmetics adds. “Through this uplifting collection, we are thrilled to join forces and combine our like-minded vision of helping others feel like a better version of themselves.”
