Swedish fashion house Filippa K have tapped poet, activist and model Kai Isaiah Jamal to star in two of its upcoming gender-fluid ad campaigns.
Wearing pieces from both the brand’s newest mens and womenswear AW21 collections, each shoot is accompanied by a captivating poem written by the inspirational London-based artist.
For the main line collection, a poem entitled What Lies Within highlights how clothing holds the power to define us, giving us the confidence to be our authentic selves, and the accompanying campaign imagery sees Kai wearing minimal cashmere sweaters and dresses, frayed turtlenecks and oversized wool coats.
Alongside the main line, the forward-thinking brand debuts its AW21 Soft Sport collection – a line customised for both active and leisure, with the goal of being both functional and fashionable. In comparison to the primary collection, Soft Sport features a range of bold silhouettes and colours inspired by ’90s basketball, and is brought to life through another of Jamal’s poems, The Strength in Between, which explores our strength to be both gentle and powerful, a sentiment seen throughout the collection.
Filippa K: What Lies Within
https://www.instagram.com/p/CSv88fODnAN/
Spoken word poet Kai Isaiah Jamal has become a big name in the fashion industry, appearing in a global Calvin Klein campaign and starring as the first Black trans model to walk for Louis Vuitton back in January 2021.
