One Direction star Liam Payne has once again teamed up with HUGO to launch the German fashion house’s latest luxury eyewear campaign.
Made up of six different frames – three for men, three for women, the Hugo Eyewear Autumn/Winter Collection 2020, introduces HUGO’s first ever optical frames with magnetic clip-on lenses, allowing customers the opportunity to experiment with various shapes and shades, from easy-to-wear sun clip-ons to dark or mirrored lenses.
“The HUGO style represents my style perfectly. I like to complete a look with glasses.” Payne says of his involvement in the new campaign. “I really enjoyed shooting with Matteo Montanari and I’m excited to see what people think of the collection.”
The Hugo Eyewear Autumn/Winter Collection 2020, starring Liam Payne
https://www.youtube.com/watch?v=4yS80crE8Cg
